Partner with Us in 4 Steps

Register inventory

The inventory you control is registered in full. This is the first and most important contribution to the cooperation: the more complete the register, the greater the share of it we are able to place with our clients. No subsequent step can proceed without it.

Media and surfaces owned, leased, or held under agency rights, together with any inventory controlled beyond your own portfolio

Positions and formats, distinguishing availability that is genuinely open this year from inventory that is never released

The rate card in full: rates for each position and each surface, CPM and CPA, package pricing, fixed fees, and time-slot rates

Seasonal demand patterns and hold periods across the calendar year

Production requirements, artwork specifications, and cut-off times

The commercial terms on which you operate: agency commission, volume tiers, and payment terms

Introductory meeting

An introductory meeting is held by telephone, video conference, or in person, at your convenience. You are welcome to include as many colleagues as the discussion requires. The purpose of the meeting is to confirm the intention to cooperate on both sides, to establish which Chinese brand categories are suited to your inventory, and to align your formats and available windows with current client demand.

Confirmation of the intention to cooperate, on both sides

The Chinese brand categories suited to your inventory

The alignment of your formats, positions, and windows with our client requirements

Availability, hold rules, and production lead time

Next steps, and any further items required prior to signature

Memorandum of Understanding

The memorandum is one page in length, numbered and dated. It expresses the initial intention of both sides to cooperate and creates no obligation on either of them. This step is material to us. It marks the beginning of the cooperation. Once the memorandum is signed, we are able to present your inventory to our clients, and that is the point at which the work commences.

✔ The intention to continue working together.

✔ Confidentiality of the commercial information.

✖ Any amount, volume, discount, commission, or budget figure.

✖ Any payment obligation and legal commitment.

Long-term partnership & Conditions

This may be signed as soon as the intention is confirmed and is not conditional upon a pilot. It is the document that governs a defined period. Three matters may be discussed at this stage:

A quarterly framework. Commercial terms for a defined period, enabling us to present your inventory to our clients on stated terms.

Priority in a format or a category. First sight of briefs within an agreed vertical.

An exclusivity or agency agreement. Where exclusivity is discussed, it is raised by you and accompanied by a volume condition. We do not open with a request for it.